Family Bank is a commercial bank domiciled in Kenya. The Bank's initial target market was the low-income segment comprised of small-scale farmers; salaried staff; micro, small- and medium-sized enterprises (MSME's); youth and women. The bank has 59 branches, 100 automated teller machines (ATMs) throughout the country, and is connected to 700 other ATMs across Kenya. Family Bank's strategy is to continue providing financial services to the lower end of the market while also targeting large corporate clients to attract deposits. The bank is also launching new products such as foreign exchange services, trade finance and international banking products.